We have just had a customer contact us asking for pricing for some of our products. Nothing unusual about that you might think – but the customer asked for a catalogue featuring ‘draw and shelf systems that are suitable for kitting out cupboards and wardrobes complete with price list’ and enclosed a copy of the relevant ad:
This ad dates from 1969 – before Gratnells even had our current range of trays and runners, or any products aimed at the educational market. In fact the ad is so old that it features my mother as a young woman, and the small boy in the Nursery shot is none other than yours truly!
This must surely be one of the longest ever lead times from promotion to sale!