We are pleased to have signed up to the Made in Britain initiative.
Research has shown that many UK consumers want to buy British made goods – but are confused about the origin of products sold in stores. In January 2011 cooker manufacturer Stoves commissioned independent market research which showed that half of those surveyed admitted confusion about which brands could still claim to be made in Britain, with international takeovers and moves towards Far Eastern production all contributing to an increasingly puzzled landscape. Two-thirds wanted an official seal of approval to show products made in Britain, while half thought British brands should bring manufacturing back to the UK. More than a third of those questioned stated they would actively buy British goods if it was easier to identify authentic made in Britain products.
In July 2011 and companies making products in the UK were invited to apply to use the logo and in November 2012 a committee was formed to oversee the marque and assist with the ongoing promotion of the campaign. In June 2013 the committee commissioned design agency The Partners to re-design the logo and establish a membership scheme for users of the logo.
Any UK based manufacturer who would like to use the marque can apply at the Made in Britain Campaign website. Applicants will go through a verification process to confirm that their products are made in the UK and then will pay a small membership fee to be able to use the marque.