Colour Swatch – the most difficult print project in the world?

One of the most common questions we get is ‘Can you describe what your green tray looks like. How green is it?’ Answering a question like that on the phone is nigh on impossible. It’s sort of grass green but that depends on which grass you have in your garden. The web gives a good approximation but print a sheet from a standard colour laser and it is never quite right. It was time to develop an accurate colour swatch of all our tray colours. Nice idea, but I can assure you that is easier said than done. It was the 24 carat nightmare. The trays needed to be matched to CMYK charts and RAL charts and HEX charts and any other charts those clever print people have invented. It took months. We needed wet copies and dry copies and spot varnishes and bleeds and fades and cuts and rivets .. it just went on. However, at last it’s finished and we have beautiful colour swatches for all. They are free so please ask for one. Just don’t throw it away. I’ve sweated blood over those. They should be lovingly placed on your desk and stroked once an hour…because they’re worth it.

http://blog.gratnellstrade.co.uk/college-writing-essay-in-8-hours/
Free for all